Roger Lee uses storytelling to power Chinatown’s future.

A six-time Emmy Award-winning producer raised in the heart of Manhattan’s Chinatown, Roger creates immersive experiences that bring the neighborhood’s true stories to life, attracting visitors, fueling local businesses, and preserving cultural memory for the next generation.

 

With decades in national broadcast media and a lifelong connection to these streets, Roger blends historical insight with lived experience. His work isn’t filtered through outsiders, it’s rooted in community trust, generational ties, and an unshakable pride in Chinatown’s resilience.

 

Through Chinatown Legacy Tours, Roger invites the world to see Chinatown not as a relic or backdrop, but as a living, breathing community with stories that demand to be told and supported.

Bernice Pfluger uses visual storytelling to preserve Chinatown’s culture and history.

 

A multi-media designer and Art Director with decades of experience, Bernice has led creative teams, directed photo shoots, and delivered cross-channel programs recognized for both impact and design excellence. Her ability to craft compelling visual narratives is now focused on bringing Chinatown’s stories to life for visitors and neighbors alike.

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Raised in the heart of Manhattan’s Chinatown, Bernice blends professional expertise with lived experience. Her perspective is rooted in community trust, generational ties, and an unshakable pride in Chinatown’s resilience.

 

Through Chinatown Legacy Tours, Bernice leads immersive experiences that showcase Chinatown as a vibrant, living community -amplifying local voices, celebrating its heritage, and keeping its stories alive for generations.

John Ledwith uses technology to preserve Chinatown’s past for future generations.

 

An MIT graduate and native New Yorker, John leads Chinatown Legacy Tours’ digital strategy: building the website, booking systems, fast-growing social media channels, and AI-driven storytelling tools that bring the neighborhood’s history to audiences worldwide.

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With over two decades in digital innovation, John has delivered scalable, mission-driven solutions across multiple industries. Reconnecting with founder Roger Lee—his Stuyvesant High School basketball teammate—brought his expertise home to a project rooted in cultural preservation and economic equity.

 

Through Chinatown Legacy Tours, John leverages technology to amplify community voices, support local businesses, and ensure the neighborhood’s stories are not only remembered, but experienced and shared for generations to come.