Roger Lee is a five-time Emmy Award-winning producer and journalist whose work has always centered one core idea: stories shape legacy. Raised in Manhattan’s Chinatown and a graduate of Stuyvesant High School, Roger founded Chinatown Legacy Tours to reclaim the narrative of a neighborhood too often misunderstood or filtered through someone else’s lens.

 

With decades of experience in national broadcast media and a lifelong connection to the community, Roger blends historical insight with lived experience — creating immersive experiences that support small businesses, amplify local voices, and preserve cultural memory. His work is shaped by community trust, generational ties, and a deep understanding of Chinatown’s past and present.

 

His mission is clear: to help the world see Chinatown not as a relic or backdrop, but as a living, breathing community with stories that demand to be told.

Bernice Pfluger knows that “a picture is worth a thousand words.” As Art Director for some of the leading media companies, Bernice has created moving narratives and deep connections through visual imagery. She’s now sharing the stories of the community she grew up in through Chinatown Legacy Tours, a company she co-founded. The tour takes guests on a journey through the rich history and vibrant culture of Chinatown, sharing the legends, struggles, and triumphs that are woven into every corner of the historic streets.

 

When not enjoying the sights and sounds of her favorite neighborhood, Bernice collaborates with work colleagues on programming content for various affinity groups.

John brings over two decades of experience in technology, data innovation, and digital transformation to Chinatown Legacy Tours, where he serves as CTO and Co-Strategist. A lifelong technologist with a passion for social impact, John leads the company’s digital strategy, helping shape community-focused tourism through scalable, mission-driven solutions.

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An MIT graduate and former executive at the NBA and 1-800-Flowers, John has led teams in building enterprise data systems, cloud infrastructure, and AI-powered platforms that deliver real-world impact. A reconnection with founder Roger Lee, a fellow Stuyvesant alum and basketball teammate, brought his expertise to Chinatown.

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At Chinatown Legacy Tours, John blends technical leadership with a deep commitment to cultural preservation and economic equity, helping amplify community voices and support local businesses through storytelling and technology.